A MARKETING STRATEGY FOR DEVELOPING ORGANIZATIONAL CULTURE

A Marketing Strategy for Developing Organizational Culture

At the present stage of enterprise functioning, problems of transforming organizational culture with the use of marketing tools are particularly relevant.The aim of the article is to substantiate and develop a marketing strategy for managing the development of organizational culture.To achieve this pedal plate goal, there used the following general

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The application of eye-tracking in music research

Though eye-tracking is typically a methodology applied in the visual research domain, recent studies suggest its relevance in the context of music research.There exists pedal plate a community of researchers interested in this kind of research from varied disciplinary backgrounds scattered across the globe.Therefore, in August 2017, an internationa

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